ALICE MALCOLM

The client commissioned branding for the updated education portal of the Royal London Homeopathic Hospital's website. The requirement was for a contemporary look  and relevant visuals which could be placed into a variety of contexts within the website.

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All iterations include some reference to nature. A fresh colour palette is used throughout to indicate the lack of harsh chemicals that are used in ordinary medicine and also insinuate cleanliness. 

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The final design chosen by the client had the imagery of both education and nature that is inherent in all homeopathic products. The design depicts the knowledge being sent dispersed through the imagery of leaves flying off the page. all in a very minimal linear design with the addition of a burst of colour to add a contemporary touch and focal point.