ALICE MALCOLM

I decided to create this logo as a hand drawn piece which was only minimally computerised. I made this decision as I wanted to keep it as soft as possible as I sometimes find digital graphics to be quite sharp; deciding not to edit out the hand drawn inconsistencies to create an honest, authentic tone.

​

Because the product's purpose is to dissuade the user from overusing screen based devices in bed, I used a traditional script, aiming for an old fashioned look, tying into the product which is a pillow that lulls the user to sleep with an imbedded book. 

​

I chose the name 'Quillo' mostly because of the way the letters took form on the page. It is also a combination of the word 'quill'; hinting towards the function of reading a book out to you; and 'pillow'. The imagery of a feather quill also works well with tying in the dual purpose of the product as a book and a pillow. 

​

The final design was laser cut onto wood and hung in the exhibition.